Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Customer Journey & Funnel Analyst
Apply for this role
Customer Journey & Funnel Analyst
Apply for this role
About this Position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
What you´ll do
- Position Overview: The "Customer Journey & Funnel Analyst" position involves analyzing and optimizing the lead funnel in B2B and eCommerce contexts. The role focuses on evaluating the performance of lead generation efforts, tracking customer behavior, and providing actionable insights to improve funnel efficiency and drive higher conversions. Collaboration with marketing, sales, and eCommerce teams is key, with a strong emphasis on data-driven decision-making and enhancing customer experiences. The position requires expertise in analyzing complex data sets, generating reports, and making recommendations to optimize the entire funnel from lead acquisition to conversion.
- Lead Funnel & Journey Optimization: Analyze and optimize the B2B lead funnel, identifying drop-off points and improving conversion rates across the entire customer journey.
- eCommerce Performance & Journey Optimization: Monitor and optimize eCommerce performance and the customer journey, focusing on key metrics and the impact of marketing strategies.
- Reporting & Data Visualization: Build and maintain dashboards and reports, visualizing funnel and eCommerce metrics to provide actionable insights for stakeholders, while collaborating closely with Global Data teams to drive requirements and ensure high adoption.
- Customer Segmentation & Profiling: Conduct segmentation analysis to identify high-value customer segments and collaborate with marketing to refine targeting and messaging strategies.
- Cross-Channel Performance Analysis: Analyze the effectiveness of digital marketing channels (SEO, PPC, social media, etc.) in driving lead generation and eCommerce revenue, and recommend optimization strategies.
- A/B Testing & Optimization: Support A/B testing efforts on lead funnel and eCommerce platforms, analyzing results to improve engagement, lead quality, and conversion rates.
- Collaboration & Stakeholder Engagement: Work closely with sales, marketing, and eCommerce teams to align objectives, optimize the funnel, and enhance the customer journey across channels.
- Lead Funnel & Journey Optimization: Analyze and optimize the B2B lead funnel, identifying drop-off points and improving conversion rates across the entire customer journey.
- eCommerce Performance & Journey Optimization: Monitor and optimize eCommerce performance and the customer journey, focusing on key metrics and the impact of marketing strategies.
- Reporting & Data Visualization: Build and maintain dashboards and reports, visualizing funnel and eCommerce metrics to provide actionable insights for stakeholders, while collaborating closely with Global Data teams to drive requirements and ensure high adoption.
- Customer Segmentation & Profiling: Conduct segmentation analysis to identify high-value customer segments and collaborate with marketing to refine targeting and messaging strategies.
- Cross-Channel Performance Analysis: Analyze the effectiveness of digital marketing channels (SEO, PPC, social media, etc.) in driving lead generation and eCommerce revenue, and recommend optimization strategies.
- A/B Testing & Optimization: Support A/B testing efforts on lead funnel and eCommerce platforms, analyzing results to improve engagement, lead quality, and conversion rates.
- Collaboration & Stakeholder Engagement: Work closely with sales, marketing, and eCommerce teams to align objectives, optimize the funnel, and enhance the customer journey across channels.
What makes you a good fit
- Bachelor’s degree in data science, marketing, business administration (master’s degree preferred)
- 5 years of relevant experience in data related fields
- Proven expertise with using data to steer b2b business strategy and operation
- Strong leadership skills and track record for collaboration within cross-functional teams
- Champions change & guides transformation
- Exceptional communication skills, with a customer first mindset
- Outstanding teammate skills
Some perks of joining Henkel
- Flexible or hybrid work model
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 12 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- Paid time off: Vacations days, sick leave, holidays, volunteer time off & more
The salary for this role is $85,000.00 - $125,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.
JOB ID: 25078595
Job Locations: United States, CT, Rocky Hill, CT
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.