Understanding and mapping the social demands that stakeholders of all kinds place on our company is a key component of our sustainability management. This includes our customers, consumers, suppliers, business partners, employees, shareholders, investors, neighbors and local communities, associations and Non-Governmental Organizations (NGOs), academia, as well as politicians and government authorities.
To better understand the expectations and perspectives of our stakeholders and to engage in dialogue that is more targeted and solution-oriented, we make use of specific surveys and continuously monitor the opinions at several levels: in direct dialogue, in multi-stakeholder initiatives, and through dialogue platforms. Cooperation with NGOs and opinion leaders gives us insights into global challenges and enables us to respond to issues at an early stage. Stakeholder dialogue is a key element of our approaches to innovation and risk management, and helps us to continuously develop our sustainability strategy and reporting.