Bringing numerous product innovations to the market like the first self-acting laundry detergent in the world, the first ever liquid hair shampoo and the first hair spray, just to name a few – we have shaped the lives of millions of people. Henkel looks back on a great history of innovations that revolutionized markets multiple times, and this tradition still continues to this day. We are well-known for our iconic brands such as Persil or Schwarzkopf, that were – and are – developed with leading technologies.
Together with consumers, customers and partners we are creating more value by constantly innovating and improving the performance of our products with a reduced ecological footprint. Key factors are digitalization and consumer insights. We create consumer value through digitalization by analyzing the needs and upcoming market trends.